"My passion is nurturing talent, bringing out the best in artists and acting in their best interests as their manager. When mentoring I am there not only to help with their progression into the music industry, but also personally by making sure that their wellbeing is paramount. I guide artists and give them the power and knowledge to make good decisions for themselves and their career. "
After studying Fashion Media & Promotion alongside Music Business & Management, Effi now works with music artists, record labels and management companies to create visual brands and aesthetics that successfully capture the artists and the music.
Parts of that include designing for a global fashion brand and styling for The Noisettes.
Effi defines and implements each aspect that makes up the overall creative; including logo design, staging, styling and the overall aesthetic, whilst staying completely authentic to the artist.
Emma has worked professionally as a live singer for many years. Working with agencies and venues, she is an expert in the live performance sector. Emma also works as a coach so is able to not only represent artists on their behalf for live shows and TV/Media, she is a also a coach and works closely with singers, mentoring them to get the best out of their live performances.
"Having worked in the industry as both an artist and mentor I am so excited to be in the position to further other artists and share my knowledge and support. Facilitating opportunities with as much assistance required by each individual and expanding their personal development into the industry."
Megaphonic is a songwriting and production team consisting of Paul Lennox and Greg Gordon. The two write, record, produce, mix and master for an array of different artists including artists signed to the independent record label, DareDream Records. The two specialise in writing and producing pop and rock and are currently working on two albums for the DareDream artists, due for release in the summer of 2021 (Covid permitting). @megaphonicuk